I am currently a Professor of Business Analytics at William and Mary in the Raymond A. Mason School of Business. I am the Founder and Director of the ​Inclusive Design and Accessibility (IDEA) Hub at William and Mary. It was established in 2018 to address the needs of people with differing abilities across technologies and environments. I'm also Principle Investigator of a $1M National Science Foundation ADVANCE grant, ImPACT IT which focuses on increasing the number of women in IT..

My research expertise centers on the intersection of technology and the user. Over the past 20 years, I have focused on how people feel about the technology they use and how technologies, such as mobile apps and social media, can improve users’ experiences. I have brought my research expertise into my teaching and project advising as well.

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