I am currently an Associate Professor of Business Analytics at William and Mary in the Raymond A. Mason School of Business. I am the Founder and Director of the ​Inclusive Design and Accessibility (IDEA) Hub at Worcester Polytechnic Institute and now at William and Mary. It was established in 2018 to address the needs of people with differing abilities across technologies and environments.

My research expertise centers on the intersection of technology and the user. Over the past 20 years, I have focused on how people feel about the technology they use and how technologies, such as mobile apps and social media, can improve users’ experiences. I have brought my research expertise into my teaching and project advising as well.

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